One of the most emotional events of Euro 2024 was the “Peace Has a Price” event organized by the agency Grese Todorchuktogether with the “Tribune of Heroes” foundation and the Ukrainian fan community. The action was dedicated to the memory of fans who died in the war. Image of Nazariy Grintsevich (“Greenka”) - a fan of Vinnytsia “Niva” and a fighter of the Azov brigade. The face of a famous representative of the Ukrainian fan scene, made up of photos of 182 dead fans, was intended to remind Europe that the peace promoted by UEFA in the stadiums has too high a price. Thousands of fans who could be in the stands are now defending Ukraine at the front.The event appeared in the top international media:from the New York Times to The Guardian, from Le Parisien to Bild, Reuters, Associated Press, Daily Mail, Euronews, France24, The Times, RTL, Stern, Suddeutsche Zeitung, Yahoo, RFi, and also has garnered millions of social media coverage.